With our motto Good Times.....Great Wines, we founded Sort This Out Cellars as a reflection of our humor, passion and palate.
Tired of the corporate homogenization of consumer culture, Sort This Out Cellars is a (r)Evolution in winemaking. We believe that the elitist iconography of the last 40 years of California wine, vast chateaus, barrel caves, and expensive vineyards is evolving. More Americans are drinking wine than ever before. By 2012, the United States will become the world's largest consumer of wine, and we believe that wine culture will evolve to look more like the people who drink it. Creating fun and unique wines that taste as great as they look, we strip away the things that make wine boring, opening wine to a whole new layer of future wine lovers.
With few employees, we work hard to introduce you to our product. We do everything from developing the wines to cleaning the bathrooms. The accounting, label designs, marketing, sales, and customer service is done everyday by the people who created it. We know that one day that will change. But for now, you can be rest assured that when you spend your hard earned money on one of our Sort This Out Cellars family of wines, we are personally making sure you get the best experience and product possible.
Please enjoy looking around our website. We created a fun and informative place for you to learn about and buy our wines. Whether you're visiting our website or our Tasting Room, we pride ourselves on creating an experience that is different than the same old faux French or Italian inspired winery or tasting room that you can find throughout California wine country. Our style isn't for everyone, but for those who are interested in having a revolution and evolution in wine, you have come to the right place. We are happy to have you join us in this adventure.
We look forward to seeing you in the Tasting Room!
Michael - The Big Winner
Gary - The Bagman